Portfolio
Brand stories with proven results
Third Coast Vacations
I spent five years building the marketing operation for a boutique Lake Michigan vacation rental company from the ground up. Eleven properties when I started. Nearly 100 when I left. I handled everything, social media, SEO, email, print, Google Business, and a full brand magazine, and I built an audience that actually showed up. 50,000 active users a year. Email open rates more than double the industry average. A Google Business profile that nearly doubled in engagement on my watch.
This is what I do for brands I believe in.
Copywriting
From nonprofits and wellness brands to tourism, faith-based organizations, and beyond, I've written for the full spectrum of small business. I take your brand voice and pair it with strong SEO strategy to create content that tells your story and actually converts.